As AI platforms bypass traditional web traffic, publishers face an existential threat. This article explores how history is repeating—and why new models like BYOL and metered data use are essential for survival.
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As AI platforms bypass traditional web traffic, publishers face an existential threat. This article explores how history is repeating—and why new models like BYOL and metered data use are essential for survival.
As AI changes user behavior, traditional publisher monetization strategies are failing because content is consumed without direct website visits. Two new models, Bring Your Own License (BYOL) and Metered Access, offer solutions. BYOL validates existing content access for new AI interfaces, while Metered Access allows publishers to monetize micro-interactions and casual content use, providing flexibility for publishers to combine both strategies.
